Why I'm Buying Xiaomi Stock: A Power User's Choice

In February 2025, I opened a bank and stock account in Hong Kong and started buying Xiaomi shares. Since then, I’ve accumulated several thousand shares and plan to gradually add to my position, aiming for 10,000 shares over time.

I’m no financial expert — just an ordinary investor. But I want to share why I’m buying Xiaomi stock and the logic behind my investment.

Why am I bullish on Xiaomi? First of all, I’m a heavy user of Xiaomi’s smart home ecosystem. I have dozens of Xiaomi devices at home — from light bulbs and cameras to air conditioners and robot vacuums — covering nearly every corner of Xiaomi’s product ecosystem. Friends who’ve visited and experienced my setup have gone on to install plenty of Xiaomi devices in their own homes. This gives me a direct, firsthand sense of Xiaomi’s product strength.

More importantly, Xiaomi’s automotive division has filled the last gap in Xiaomi’s smart ecosystem. Today’s Xiaomi has formed a complete ecosystem chain: “phones + cars + smart home.” This “people-cars-home” full coverage is something almost no other company in the world can match.

Regarding the recent controversy surrounding Xiaomi’s cars — many people claim Xiaomi vehicles are prone to accidents. But I think this is a cognitive bias. Car accidents happen every day. Why are you only seeing Xiaomi’s? Because Xiaomi generates massive traffic and public discussion.

Objectively speaking, Xiaomi’s car buyers skew young, and for many of them, it’s their first car. Xiaomi’s vehicles deliver supercar-level performance, and putting that kind of power in the hands of young drivers does carry a risk of spirited driving. But across multiple incidents, the actual quality of Xiaomi’s vehicles hasn’t been lacking.

Tesla faced similar public attacks in its early days — everyone said Teslas couldn’t brake. But smart consumers eventually discovered that Tesla’s quality was actually solid, which in turn fueled their sales miracle. Xiaomi will go through the same process.

Xiaomi’s risk isn’t about products — it’s about capital markets’ expectations of Lei Jun. Lei Jun isn’t like Musk, who paints grand visions first and gradually delivers them. Xiaomi’s consistent approach is to build steadily based on market demand. That’s a virtue for a real business, but it might not be “sexy” enough for stock prices. Investors need patience.

But I’m confident in Xiaomi’s full-industry-chain strategy. If Xiaomi can absorb Kingsoft Cloud and push harder into large AI models, offering AI services to everyday consumers, that would be a massive profit growth driver. The 2027 overseas expansion for cars is also promising, because Xiaomi’s reputation abroad is actually better than it is domestically.

My investment horizon is 5 to 10 years. Although my position is currently at a loss on paper, I don’t urgently need the money and plan to keep adding to my position.

Final note: this article is not a stock recommendation — I’m simply sharing my personal investment logic. Investing carries risk. Please do your own due diligence.